Nice to meet you!

I’m Sarah—a creative content strategist who turns ideas into campaigns that actually connect.

I specialize in blending storytelling, performance, and brand voice, from full-funnel email flows to paid media and cross-channel campaigns.

I’ve led strategy for startups and established lifestyle, retail, and heritage brands, collaborating with designers, copywriters, and media teams to ensure every piece fits into the bigger picture.

Whether it’s a seasonal campaign or reworking lifecycle flows for growth, I focus on creative intuition and strategic insight to help brands stand out and deliver measurable results.